Note

The newsvendor model with endogenous demand

James D. Dana, Nicholas C. Petruzzi

Research output: Contribution to journalArticle

123 Citations (Scopus)

Abstract

This paper considers a firm's price and inventory policy when it faces uncertain demand that depends on both price and inventory level. The authors extend the classic newsvendor model by assuming that expected utility maximizing consumers choose between visiting the firm and consuming an exogenous outside option. The outside option represents, the utility the consumer forgoes when she chooses to visit the firm before knowing whether or not the product will be available. The authors investigate both the case in which the firm's price is exogenous and the case in which price is chosen optimally. The paper makes two contributions. First, the authors show that the firm holds more inventories, provides a higher fill rate, attracts more customers, and earns higher profits when it internalizes the effect of its inventory on demand. Second, the authors show that in the endogenous price case the firm's two-dimensional decision problem can be reduced to two, sequential, single-variable optimizations. As a result, the endogenous-price case is as easy to solve as the exogenous-price case.

Original languageEnglish (US)
Pages (from-to)1488-1497
Number of pages10
JournalManagement Science
Volume47
Issue number11
DOIs
StatePublished - Jan 1 2001

Fingerprint

Newsvendor model
Outside options
Inventory policy
Expected utility
Uncertain demand
Price policy
Profit

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Management Science and Operations Research

Cite this

Dana, James D. ; Petruzzi, Nicholas C. / Note : The newsvendor model with endogenous demand. In: Management Science. 2001 ; Vol. 47, No. 11. pp. 1488-1497.
@article{039ed0db6fa44db881682da9b11ce8f8,
title = "Note: The newsvendor model with endogenous demand",
abstract = "This paper considers a firm's price and inventory policy when it faces uncertain demand that depends on both price and inventory level. The authors extend the classic newsvendor model by assuming that expected utility maximizing consumers choose between visiting the firm and consuming an exogenous outside option. The outside option represents, the utility the consumer forgoes when she chooses to visit the firm before knowing whether or not the product will be available. The authors investigate both the case in which the firm's price is exogenous and the case in which price is chosen optimally. The paper makes two contributions. First, the authors show that the firm holds more inventories, provides a higher fill rate, attracts more customers, and earns higher profits when it internalizes the effect of its inventory on demand. Second, the authors show that in the endogenous price case the firm's two-dimensional decision problem can be reduced to two, sequential, single-variable optimizations. As a result, the endogenous-price case is as easy to solve as the exogenous-price case.",
author = "Dana, {James D.} and Petruzzi, {Nicholas C.}",
year = "2001",
month = "1",
day = "1",
doi = "10.1287/mnsc.47.11.1488.10252",
language = "English (US)",
volume = "47",
pages = "1488--1497",
journal = "Management Science",
issn = "0025-1909",
publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",
number = "11",

}

Note : The newsvendor model with endogenous demand. / Dana, James D.; Petruzzi, Nicholas C.

In: Management Science, Vol. 47, No. 11, 01.01.2001, p. 1488-1497.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Note

T2 - The newsvendor model with endogenous demand

AU - Dana, James D.

AU - Petruzzi, Nicholas C.

PY - 2001/1/1

Y1 - 2001/1/1

N2 - This paper considers a firm's price and inventory policy when it faces uncertain demand that depends on both price and inventory level. The authors extend the classic newsvendor model by assuming that expected utility maximizing consumers choose between visiting the firm and consuming an exogenous outside option. The outside option represents, the utility the consumer forgoes when she chooses to visit the firm before knowing whether or not the product will be available. The authors investigate both the case in which the firm's price is exogenous and the case in which price is chosen optimally. The paper makes two contributions. First, the authors show that the firm holds more inventories, provides a higher fill rate, attracts more customers, and earns higher profits when it internalizes the effect of its inventory on demand. Second, the authors show that in the endogenous price case the firm's two-dimensional decision problem can be reduced to two, sequential, single-variable optimizations. As a result, the endogenous-price case is as easy to solve as the exogenous-price case.

AB - This paper considers a firm's price and inventory policy when it faces uncertain demand that depends on both price and inventory level. The authors extend the classic newsvendor model by assuming that expected utility maximizing consumers choose between visiting the firm and consuming an exogenous outside option. The outside option represents, the utility the consumer forgoes when she chooses to visit the firm before knowing whether or not the product will be available. The authors investigate both the case in which the firm's price is exogenous and the case in which price is chosen optimally. The paper makes two contributions. First, the authors show that the firm holds more inventories, provides a higher fill rate, attracts more customers, and earns higher profits when it internalizes the effect of its inventory on demand. Second, the authors show that in the endogenous price case the firm's two-dimensional decision problem can be reduced to two, sequential, single-variable optimizations. As a result, the endogenous-price case is as easy to solve as the exogenous-price case.

UR - http://www.scopus.com/inward/record.url?scp=0035521142&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0035521142&partnerID=8YFLogxK

U2 - 10.1287/mnsc.47.11.1488.10252

DO - 10.1287/mnsc.47.11.1488.10252

M3 - Article

VL - 47

SP - 1488

EP - 1497

JO - Management Science

JF - Management Science

SN - 0025-1909

IS - 11

ER -