NPD project timeliness: The project-level impact of early engineering effort and customer involvement

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Abstract

Few survey-based NPD studies focus methodologically at the project level. In this study we concentrate on the project level and examine two types of acceleration practices in new product development, customer involvement and early engineering effort and the impact of each factor on project timeliness. The data consist of actual accounting information from 62 product development projects at four design centres of a plastic printing corporation. The results suggest that both early engineering effort and customer involvement had a positive effect on project timeliness. In addition, these two factors were found to be negatively correlated such that, for any particular project, one or the other was utilised but rarely both.

Original languageEnglish (US)
Pages (from-to)160-176
Number of pages17
JournalInternational Journal of Product Development
Volume6
Issue number2
DOIs
StatePublished - 2008

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Strategy and Management
  • Management of Technology and Innovation

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