Ohio Livestock Producers’ Perceptions of Producing and Marketing Grass-Based Beef and Lamb

J. S. McCutcheon, L. W. Morton, H. N. Zerby, Steven Loerch, L. Miller, F. L. Fluharty

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Although small and mid-size cattle and sheep producers may be positioned to meet local market demand for grass-based meat and meat products, they share similar challenges as they consider converting to grass-based systems. A survey of Ohio beef and sheep producers reveals a number of underlying factors that influence the decision to convert a livestock management system to a grass-base including available infrastructure, knowledge and technical skills, financial costs and a desire to change their system. These findings demonstrate that there are substantive production and marketing issues that influence producer decisions to change an existing management system. A better understanding of the livestock production system and direct marketing opportunities can improve local food programs’ capacity to increase the supply of grass-based meat and meat products.

Original languageEnglish (US)
Pages (from-to)367-390
Number of pages24
JournalAgroecology and Sustainable Food Systems
Volume39
Issue number4
DOIs
StatePublished - Apr 21 2015

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Beef
Meats
meat
Agriculture
marketing
Marketing
livestock
producer
beef
lambs
grass
grasses
livestock farming
meat products
sheep
management systems
direct marketing
system change
food and nutrition programs
livestock production

All Science Journal Classification (ASJC) codes

  • Renewable Energy, Sustainability and the Environment
  • Development
  • Agronomy and Crop Science

Cite this

McCutcheon, J. S. ; Morton, L. W. ; Zerby, H. N. ; Loerch, Steven ; Miller, L. ; Fluharty, F. L. / Ohio Livestock Producers’ Perceptions of Producing and Marketing Grass-Based Beef and Lamb. In: Agroecology and Sustainable Food Systems. 2015 ; Vol. 39, No. 4. pp. 367-390.
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Ohio Livestock Producers’ Perceptions of Producing and Marketing Grass-Based Beef and Lamb. / McCutcheon, J. S.; Morton, L. W.; Zerby, H. N.; Loerch, Steven; Miller, L.; Fluharty, F. L.

In: Agroecology and Sustainable Food Systems, Vol. 39, No. 4, 21.04.2015, p. 367-390.

Research output: Contribution to journalArticle

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