This study assesses and compares two forms of measurement instrument for message elaboration in narrative communication research: self-report vs. thought-listing. The validity of the two forms was investigated in a nomological network consisting of need for cognition, message sensation value, identification, transportation, parasocial interaction, risk perception, and behavioral intention. Reliability was also examined. Results showed that the self-report form might be better when the focus was on entertainment-related information, while the thought-listing form might be more advantageous for persuasive information. Implications for narrative communication and future research were discussed.
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