On Measures of Message Elaboration in Narrative Communication

Lijiang Shen, Su yeun Seung

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This study assesses and compares two forms of measurement instrument for message elaboration in narrative communication research: self-report vs. thought-listing. The validity of the two forms was investigated in a nomological network consisting of need for cognition, message sensation value, identification, transportation, parasocial interaction, risk perception, and behavioral intention. Reliability was also examined. Results showed that the self-report form might be better when the focus was on entertainment-related information, while the thought-listing form might be more advantageous for persuasive information. Implications for narrative communication and future research were discussed.

Original languageEnglish (US)
Pages (from-to)79-95
Number of pages17
JournalCommunication Quarterly
Volume66
Issue number1
DOIs
StatePublished - Jan 1 2018

Fingerprint

parasocial interaction
Risk perception
narrative
measurement method
communication
communication research
Communication
entertainment
cognition
Values

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

@article{31fb3ba3080b4a4f85792048512984b5,
title = "On Measures of Message Elaboration in Narrative Communication",
abstract = "This study assesses and compares two forms of measurement instrument for message elaboration in narrative communication research: self-report vs. thought-listing. The validity of the two forms was investigated in a nomological network consisting of need for cognition, message sensation value, identification, transportation, parasocial interaction, risk perception, and behavioral intention. Reliability was also examined. Results showed that the self-report form might be better when the focus was on entertainment-related information, while the thought-listing form might be more advantageous for persuasive information. Implications for narrative communication and future research were discussed.",
author = "Lijiang Shen and Seung, {Su yeun}",
year = "2018",
month = "1",
day = "1",
doi = "10.1080/01463373.2017.1334682",
language = "English (US)",
volume = "66",
pages = "79--95",
journal = "Communication Quarterly",
issn = "0146-3373",
publisher = "Routledge",
number = "1",

}

On Measures of Message Elaboration in Narrative Communication. / Shen, Lijiang; Seung, Su yeun.

In: Communication Quarterly, Vol. 66, No. 1, 01.01.2018, p. 79-95.

Research output: Contribution to journalArticle

TY - JOUR

T1 - On Measures of Message Elaboration in Narrative Communication

AU - Shen, Lijiang

AU - Seung, Su yeun

PY - 2018/1/1

Y1 - 2018/1/1

N2 - This study assesses and compares two forms of measurement instrument for message elaboration in narrative communication research: self-report vs. thought-listing. The validity of the two forms was investigated in a nomological network consisting of need for cognition, message sensation value, identification, transportation, parasocial interaction, risk perception, and behavioral intention. Reliability was also examined. Results showed that the self-report form might be better when the focus was on entertainment-related information, while the thought-listing form might be more advantageous for persuasive information. Implications for narrative communication and future research were discussed.

AB - This study assesses and compares two forms of measurement instrument for message elaboration in narrative communication research: self-report vs. thought-listing. The validity of the two forms was investigated in a nomological network consisting of need for cognition, message sensation value, identification, transportation, parasocial interaction, risk perception, and behavioral intention. Reliability was also examined. Results showed that the self-report form might be better when the focus was on entertainment-related information, while the thought-listing form might be more advantageous for persuasive information. Implications for narrative communication and future research were discussed.

UR - http://www.scopus.com/inward/record.url?scp=85020756379&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85020756379&partnerID=8YFLogxK

U2 - 10.1080/01463373.2017.1334682

DO - 10.1080/01463373.2017.1334682

M3 - Article

AN - SCOPUS:85020756379

VL - 66

SP - 79

EP - 95

JO - Communication Quarterly

JF - Communication Quarterly

SN - 0146-3373

IS - 1

ER -