Original language | English (US) |
---|---|
Pages (from-to) | 115-118 |
Number of pages | 4 |
Journal | Academy of Management Executive |
Volume | 17 |
Issue number | 4 |
DOIs | |
State | Published - Nov 2003 |
All Science Journal Classification (ASJC) codes
- Marketing
Research output: Contribution to journal › Review article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 115-118 |
Number of pages | 4 |
Journal | Academy of Management Executive |
Volume | 17 |
Issue number | 4 |
DOIs | |
State | Published - Nov 2003 |