On the staying power of defenders, analyzers and prospectors

Research output: Contribution to journalReview article

101 Scopus citations
Original languageEnglish (US)
Pages (from-to)115-118
Number of pages4
JournalAcademy of Management Executive
Volume17
Issue number4
DOIs
StatePublished - Jan 1 2003

All Science Journal Classification (ASJC) codes

  • Marketing

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