On the use of structural equation models for marketing modeling

Jan Benedict E.M. Steenkamp, Hans Baumgartner

Research output: Contribution to journalArticlepeer-review

237 Scopus citations

Abstract

We reflect on the role of structural equation modeling (SEM) in marketing modeling and managerial decision making. We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data.

Original languageEnglish (US)
Pages (from-to)195-202
Number of pages8
JournalInternational Journal of Research in Marketing
Volume17
Issue number2-3
DOIs
StatePublished - Sep 2000

All Science Journal Classification (ASJC) codes

  • Marketing

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