Online travel survey response rates and researcher ethnicity

Bing Pan, Wayne W. Smith, Stephen W. Litvin, Arch Woodside

Research output: Contribution to journalArticle

Abstract

This paper documents a United States-based experiment that tested response rates to an online travel survey request. The results of the experiment revealed a dramatically lower rate of response to requests sent by a researcher with an ethnically Chinese-name than to an identical request from a researcher with a Western-name. The importance of this study is evident to tourism practitioners and academic tourism researchers who so often rely upon survey-based research. Recommendations for overcoming ethnic bias are provided.

Original languageEnglish (US)
Pages (from-to)779-781
Number of pages3
JournalInternational Journal of Tourism Research
Volume20
Issue number6
DOIs
StatePublished - Nov 1 2018

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All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation

Cite this

Pan, Bing ; Smith, Wayne W. ; Litvin, Stephen W. ; Woodside, Arch. / Online travel survey response rates and researcher ethnicity. In: International Journal of Tourism Research. 2018 ; Vol. 20, No. 6. pp. 779-781.
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Online travel survey response rates and researcher ethnicity. / Pan, Bing; Smith, Wayne W.; Litvin, Stephen W.; Woodside, Arch.

In: International Journal of Tourism Research, Vol. 20, No. 6, 01.11.2018, p. 779-781.

Research output: Contribution to journalArticle

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