Optimal advertising and pricing for a three‐stage time‐lagged monopolistic diffusion model incorporating income

Kamel Jedidi, Jehoshua Eliashberg, Wayne Desarbo

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

A three‐stage time‐lagged diffusion model that incorporates consumers' income, advertising and price effects is proposed. The derivation of the model synthesizes and relies upon a number of important arguments made in the diffusion and economic literature. Optimal control theory is used to derive normative advertising and pricing strategic implications for a monopolist introducing a new durable product.

Original languageEnglish (US)
Pages (from-to)313-331
Number of pages19
JournalOptimal Control Applications and Methods
Volume10
Issue number4
DOIs
StatePublished - Jan 1 1989

Fingerprint

Diffusion Model
Pricing
Marketing
Optimal Control Theory
Control theory
Costs
Economics
Advertising
Model

All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Software
  • Control and Optimization
  • Applied Mathematics

Cite this

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abstract = "A three‐stage time‐lagged diffusion model that incorporates consumers' income, advertising and price effects is proposed. The derivation of the model synthesizes and relies upon a number of important arguments made in the diffusion and economic literature. Optimal control theory is used to derive normative advertising and pricing strategic implications for a monopolist introducing a new durable product.",
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Optimal advertising and pricing for a three‐stage time‐lagged monopolistic diffusion model incorporating income. / Jedidi, Kamel; Eliashberg, Jehoshua; Desarbo, Wayne.

In: Optimal Control Applications and Methods, Vol. 10, No. 4, 01.01.1989, p. 313-331.

Research output: Contribution to journalArticle

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