Optimal pricing for new and remanufactured products

James D. Abbey, Joseph D. Blackburn, V. Daniel R. Guide

Research output: Contribution to journalArticle

69 Citations (Scopus)

Abstract

This work investigates the optimal pricing of new and remanufactured products using a model of consumer preferences based on extensive experimentation. The experimental investigation reveals two distinct segments of consumers. One segment is relatively indifferent between new and remanufactured products and displays high sensitivity to price discounts. The second segment shows strong preferences for new products - with an accompanying aversion to remanufactured products - and realtively low sensitivity to price discounts. The pricing analysis examines several scenarios involving a new product manufacturer, ranging from a simple monopolist scenario to a more complex scenario involving competition with third-party remanufacturers. In contrast to the usual finding that new product prices should decrease when competitive remanufactured products enter the market, the introduction of market segments reveals a robust finding across all scenarios: when remanufactured products enter the market, the optimal price of the new product should increase. Through appropriate pricing of new products, the OEM can mitigate the effects of cannibalization and increase profitability.

Original languageEnglish (US)
Pages (from-to)130-146
Number of pages17
JournalJournal of Operations Management
Volume36
DOIs
StatePublished - May 1 2015

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Costs
Profitability
Display devices
New products
Optimal pricing
Scenarios
Pricing
Price discount
Monopolist
Market segments
Experimentation
Consumer preferences
Cannibalization

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Management Science and Operations Research
  • Industrial and Manufacturing Engineering

Cite this

Abbey, James D. ; Blackburn, Joseph D. ; Guide, V. Daniel R. / Optimal pricing for new and remanufactured products. In: Journal of Operations Management. 2015 ; Vol. 36. pp. 130-146.
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Optimal pricing for new and remanufactured products. / Abbey, James D.; Blackburn, Joseph D.; Guide, V. Daniel R.

In: Journal of Operations Management, Vol. 36, 01.05.2015, p. 130-146.

Research output: Contribution to journalArticle

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