Organizational Credibility: The Role of Issue Involvement, Value-Relevant Involvement, Elaboration, Author Credibility, Message Quality, and Message Effectiveness in Persuasive Messages from Public Health Advocacy Organizations

Amber K. Worthington, Jon F. NussBaum, Roxanne L. Parrot

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Fingerprint

Dive into the research topics of 'Organizational Credibility: The Role of Issue Involvement, Value-Relevant Involvement, Elaboration, Author Credibility, Message Quality, and Message Effectiveness in Persuasive Messages from Public Health Advocacy Organizations'. Together they form a unique fingerprint.

Social Sciences

Engineering & Materials Science