Organizational uses of the crowd: Developing a framework for the study of crowdsourcing

Lee B. Erickson, Irene Petrick, Eileen M. Trauth

Research output: Chapter in Book/Report/Conference proceedingConference contribution

11 Citations (Scopus)

Abstract

"Crowdsourcing" is commonly defined as the use of large groups of individuals by organizations to perform tasks traditionally performed by employees or designated agents. Currently, organizations are turning to the crowd to complete a wide variety of organization tasks. However, we know little about the types of tasks completed, the different crowds that participate, and the characteristics that manifest themselves in these initiatives. Preliminary findings from a grounded theory study designed to identify patterns and themes found in crowdsourced initiatives have revealed four common uses of the crowd (i.e., productivity, innovation, knowledge capture, and marketing/branding). Additionally, reoccurring themes related to the knowledge the crowd brings to the task, the location of the crowd, as well as organizational challenges and value capture have been identified. Emerging patterns and relationships among the four identified uses and these reoccurring themes are discussed.

Original languageEnglish (US)
Title of host publicationSIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference
Pages155-158
Number of pages4
DOIs
StatePublished - Jul 10 2012
Event50th Annual Computers and People Research Conference, SIGMIS-CPR'12 - Milwaukee, WI, United States
Duration: May 31 2012Jun 2 2012

Publication series

NameSIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference

Other

Other50th Annual Computers and People Research Conference, SIGMIS-CPR'12
CountryUnited States
CityMilwaukee, WI
Period5/31/126/2/12

Fingerprint

Marketing
Innovation
Productivity
Personnel

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Software

Cite this

Erickson, L. B., Petrick, I., & Trauth, E. M. (2012). Organizational uses of the crowd: Developing a framework for the study of crowdsourcing. In SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference (pp. 155-158). (SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference). https://doi.org/10.1145/2214091.2214133
Erickson, Lee B. ; Petrick, Irene ; Trauth, Eileen M. / Organizational uses of the crowd : Developing a framework for the study of crowdsourcing. SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference. 2012. pp. 155-158 (SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference).
@inproceedings{276b41e691474ab79b3dfeca9264fea0,
title = "Organizational uses of the crowd: Developing a framework for the study of crowdsourcing",
abstract = "{"}Crowdsourcing{"} is commonly defined as the use of large groups of individuals by organizations to perform tasks traditionally performed by employees or designated agents. Currently, organizations are turning to the crowd to complete a wide variety of organization tasks. However, we know little about the types of tasks completed, the different crowds that participate, and the characteristics that manifest themselves in these initiatives. Preliminary findings from a grounded theory study designed to identify patterns and themes found in crowdsourced initiatives have revealed four common uses of the crowd (i.e., productivity, innovation, knowledge capture, and marketing/branding). Additionally, reoccurring themes related to the knowledge the crowd brings to the task, the location of the crowd, as well as organizational challenges and value capture have been identified. Emerging patterns and relationships among the four identified uses and these reoccurring themes are discussed.",
author = "Erickson, {Lee B.} and Irene Petrick and Trauth, {Eileen M.}",
year = "2012",
month = "7",
day = "10",
doi = "10.1145/2214091.2214133",
language = "English (US)",
isbn = "9781450311106",
series = "SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference",
pages = "155--158",
booktitle = "SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference",

}

Erickson, LB, Petrick, I & Trauth, EM 2012, Organizational uses of the crowd: Developing a framework for the study of crowdsourcing. in SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference. SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference, pp. 155-158, 50th Annual Computers and People Research Conference, SIGMIS-CPR'12, Milwaukee, WI, United States, 5/31/12. https://doi.org/10.1145/2214091.2214133

Organizational uses of the crowd : Developing a framework for the study of crowdsourcing. / Erickson, Lee B.; Petrick, Irene; Trauth, Eileen M.

SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference. 2012. p. 155-158 (SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Organizational uses of the crowd

T2 - Developing a framework for the study of crowdsourcing

AU - Erickson, Lee B.

AU - Petrick, Irene

AU - Trauth, Eileen M.

PY - 2012/7/10

Y1 - 2012/7/10

N2 - "Crowdsourcing" is commonly defined as the use of large groups of individuals by organizations to perform tasks traditionally performed by employees or designated agents. Currently, organizations are turning to the crowd to complete a wide variety of organization tasks. However, we know little about the types of tasks completed, the different crowds that participate, and the characteristics that manifest themselves in these initiatives. Preliminary findings from a grounded theory study designed to identify patterns and themes found in crowdsourced initiatives have revealed four common uses of the crowd (i.e., productivity, innovation, knowledge capture, and marketing/branding). Additionally, reoccurring themes related to the knowledge the crowd brings to the task, the location of the crowd, as well as organizational challenges and value capture have been identified. Emerging patterns and relationships among the four identified uses and these reoccurring themes are discussed.

AB - "Crowdsourcing" is commonly defined as the use of large groups of individuals by organizations to perform tasks traditionally performed by employees or designated agents. Currently, organizations are turning to the crowd to complete a wide variety of organization tasks. However, we know little about the types of tasks completed, the different crowds that participate, and the characteristics that manifest themselves in these initiatives. Preliminary findings from a grounded theory study designed to identify patterns and themes found in crowdsourced initiatives have revealed four common uses of the crowd (i.e., productivity, innovation, knowledge capture, and marketing/branding). Additionally, reoccurring themes related to the knowledge the crowd brings to the task, the location of the crowd, as well as organizational challenges and value capture have been identified. Emerging patterns and relationships among the four identified uses and these reoccurring themes are discussed.

UR - http://www.scopus.com/inward/record.url?scp=84863504070&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84863504070&partnerID=8YFLogxK

U2 - 10.1145/2214091.2214133

DO - 10.1145/2214091.2214133

M3 - Conference contribution

AN - SCOPUS:84863504070

SN - 9781450311106

T3 - SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference

SP - 155

EP - 158

BT - SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference

ER -

Erickson LB, Petrick I, Trauth EM. Organizational uses of the crowd: Developing a framework for the study of crowdsourcing. In SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference. 2012. p. 155-158. (SIGMIS-CPR'12 - Proceedings of the 2012 Computers and People Research Conference). https://doi.org/10.1145/2214091.2214133