The quest for digital innovation leads to consideration of new ways to infuse creativity into research and practice. One approach is to import techniques from artistic disciplines such as theatre. This panel explores the benefits and pitfalls of importing theatrical techniques into IS research. The nonlinear and holistic approach of the artistic fields facilitates incorporation of the emotional, subtle and implicit aspects of IS research. Theatre can also serve as a generative research method that can facilitate the reframing of the way the world is seen and understood. But skeptics argue that the use of theatre might lead to the blurring of the lines between "fact and fiction" to the detriment of the scientific research tradition. This panel presents four different ways to increase IS research creativity by incorporating theatrical techniques into the process. The audience is invited to join the dialogue in search of productive creativity.