Part IV: How Do Reputations Affect Corporate Performance?: Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources

G. Steven McMillan, Maheshkumar P. Joshi

Research output: Contribution to journalArticle

42 Citations (Scopus)

Abstract

A question invariably recurs in discussions about corporate reputation: are they cause,consequence, or epiphenomenon? That is: do they have an independent causal effect oncorporate performance; are they a consequence of good financial performance? Or are theyan incidental by-product? The second day of the conference began with a review of avail-able evidence of the possible financial impact of corporate reputations. The followingpanelists discussed their prepared papers: The Value of Corporate Reputation: Evidence from the Equity Markets - Rajendra K. Srivastava, University of Texas at Austin;Thomas H. McInish, Memphis State University;Robert A. Wood, Memphis State University;Anthony J. Capraro, University of Texas at Austin. The Effect of Financial and Media Reputations on Performance - David L. Deephouse, Louisiana State University. The Value of a Firm's Corporate Reputation: How Reputation Helps Attain and SustainSuperior Profitability - Peter W. Roberts, University of New South Wales;Grahame R. Dowling, University of New South Wales. Stock Market Valuation of Reputation for Corporate Social Performance - Brad Brown, University of Virginia. Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources - G. Steven McMillan, The American College;Maheshkumar P. Joshi, St. Joseph's University. Has the Influence of Financial Performance on Reputation Measures Been Overstated? - A. J. Capraro, University of Texas at Austin;Rajendra K. Srivastava, University of Texas at Austin.

Original languageEnglish (US)
Pages (from-to)81-85
Number of pages5
JournalCorporate Reputation Review
Volume1
Issue number1
DOIs
StatePublished - Jul 1 1997

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Corporate performance
Sustainable competitive advantage
Firm performance
Intangible resources
Corporate reputation
Wales
Financial performance
Causal effect
Stock market valuation
Profitability
Equity markets
Corporate social performance

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management

Cite this

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abstract = "A question invariably recurs in discussions about corporate reputation: are they cause,consequence, or epiphenomenon? That is: do they have an independent causal effect oncorporate performance; are they a consequence of good financial performance? Or are theyan incidental by-product? The second day of the conference began with a review of avail-able evidence of the possible financial impact of corporate reputations. The followingpanelists discussed their prepared papers: The Value of Corporate Reputation: Evidence from the Equity Markets - Rajendra K. Srivastava, University of Texas at Austin;Thomas H. McInish, Memphis State University;Robert A. Wood, Memphis State University;Anthony J. Capraro, University of Texas at Austin. The Effect of Financial and Media Reputations on Performance - David L. Deephouse, Louisiana State University. The Value of a Firm's Corporate Reputation: How Reputation Helps Attain and SustainSuperior Profitability - Peter W. Roberts, University of New South Wales;Grahame R. Dowling, University of New South Wales. Stock Market Valuation of Reputation for Corporate Social Performance - Brad Brown, University of Virginia. Sustainable Competitive Advantage and Firm Performance: The Role of Intangible Resources - G. Steven McMillan, The American College;Maheshkumar P. Joshi, St. Joseph's University. Has the Influence of Financial Performance on Reputation Measures Been Overstated? - A. J. Capraro, University of Texas at Austin;Rajendra K. Srivastava, University of Texas at Austin.",
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