Perceived fairness of yield management

Sheryl E. Kimes, Breffni M. Noone

Research output: Contribution to journalArticle

89 Scopus citations

Abstract

Applying yield-management principles to rate structures is complicated by what consumers perceive as unfair practices.

Original languageEnglish (US)
Pages (from-to)21-30
Number of pages10
JournalCornell Hotel and Restaurant Administration Quarterly
Volume43
Issue number1
DOIs
StatePublished - Feb 2002

All Science Journal Classification (ASJC) codes

  • Tourism, Leisure and Hospitality Management

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