In a randomized, controlled trial, a national sample of smokers of Light cigarettes heard by telephone a 'radio message' counter-marketing Light cigarettes. This message caused immediate changes in beliefs. Follow-up telephone interviews were done about 7 months later. The Message Group (N=181) was more likely than the Control Group (N=85) to report that (a) one Light equaled one Regular in tar yield to smokers, (b) Lights did not decrease health risks, and (c) they wanted to give up smoking (P<.05); they did not report greater quitting or intention to quit, or greater knowledge of filter ventilation. Systematic counter-marketing of Lights is recommended. A telephone-based exposure and follow-up procedure could be a good way to study message effects.
|Original language||English (US)|
|Number of pages||6|
|State||Published - 2001|
All Science Journal Classification (ASJC) codes
- Medicine (miscellaneous)
- Clinical Psychology
- Psychiatry and Mental health