Persistent effects of a message counter-marketing light cigarettes.Results of a randomized controlled trial

Lynn T. Kozlowski; Ray Palmer; Michele M. Stine; Andrew A. Strasser; Berwood A. Yost

doi:10.1016/S0306-4603(00)00111-8

Persistent effects of a message counter-marketing light cigarettes.Results of a randomized controlled trial

Lynn T. Kozlowski, Ray Palmer, Michele M. Stine, Andrew A. Strasser, Berwood A. Yost

Biobehavioral Health

Research output: Contribution to journal › Article › peer-review

Abstract

In a randomized, controlled trial, a national sample of smokers of Light cigarettes heard by telephone a 'radio message' counter-marketing Light cigarettes. This message caused immediate changes in beliefs. Follow-up telephone interviews were done about 7 months later. The Message Group (N=181) was more likely than the Control Group (N=85) to report that (a) one Light equaled one Regular in tar yield to smokers, (b) Lights did not decrease health risks, and (c) they wanted to give up smoking (P<.05); they did not report greater quitting or intention to quit, or greater knowledge of filter ventilation. Systematic counter-marketing of Lights is recommended. A telephone-based exposure and follow-up procedure could be a good way to study message effects.

Original language	English (US)
Pages (from-to)	447-452
Number of pages	6
Journal	Addictive Behaviors
Volume	26
Issue number	3
DOIs	https://doi.org/10.1016/S0306-4603(00)00111-8
State	Published - 2001

All Science Journal Classification (ASJC) codes

Medicine (miscellaneous)
Clinical Psychology
Toxicology
Psychiatry and Mental health

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/S0306-4603(00)00111-8

Cite this

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title = "Persistent effects of a message counter-marketing light cigarettes.Results of a randomized controlled trial",

abstract = "In a randomized, controlled trial, a national sample of smokers of Light cigarettes heard by telephone a 'radio message' counter-marketing Light cigarettes. This message caused immediate changes in beliefs. Follow-up telephone interviews were done about 7 months later. The Message Group (N=181) was more likely than the Control Group (N=85) to report that (a) one Light equaled one Regular in tar yield to smokers, (b) Lights did not decrease health risks, and (c) they wanted to give up smoking (P<.05); they did not report greater quitting or intention to quit, or greater knowledge of filter ventilation. Systematic counter-marketing of Lights is recommended. A telephone-based exposure and follow-up procedure could be a good way to study message effects.",

author = "Kozlowski, {Lynn T.} and Ray Palmer and Stine, {Michele M.} and Strasser, {Andrew A.} and Yost, {Berwood A.}",

note = "Funding Information: This study was supported by subcontract number ATPM/CDC TS257-13/13 under a cooperative agreement between the Association of Teachers of Preventive Medicine and the Centers for Disease Control and Prevention. Christine Sweeney and Janine Pillitteri offered assistance in data management and preliminary work on this project.",

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doi = "10.1016/S0306-4603(00)00111-8",

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AU - Palmer, Ray

AU - Stine, Michele M.

AU - Strasser, Andrew A.

AU - Yost, Berwood A.

N1 - Funding Information: This study was supported by subcontract number ATPM/CDC TS257-13/13 under a cooperative agreement between the Association of Teachers of Preventive Medicine and the Centers for Disease Control and Prevention. Christine Sweeney and Janine Pillitteri offered assistance in data management and preliminary work on this project.

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AB - In a randomized, controlled trial, a national sample of smokers of Light cigarettes heard by telephone a 'radio message' counter-marketing Light cigarettes. This message caused immediate changes in beliefs. Follow-up telephone interviews were done about 7 months later. The Message Group (N=181) was more likely than the Control Group (N=85) to report that (a) one Light equaled one Regular in tar yield to smokers, (b) Lights did not decrease health risks, and (c) they wanted to give up smoking (P<.05); they did not report greater quitting or intention to quit, or greater knowledge of filter ventilation. Systematic counter-marketing of Lights is recommended. A telephone-based exposure and follow-up procedure could be a good way to study message effects.

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Persistent effects of a message counter-marketing light cigarettes.Results of a randomized controlled trial

Abstract

All Science Journal Classification (ASJC) codes

UN SDGs

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