Personality and social media use

Teresa Correa, Ingrid Bachmann, Amber W. Hinsley, Homero Gil De Zúñiga

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Research on digital media has mostly paid attention to users' demographics, motivations, and efficacy, but with increasingly popular web tools like social media, it is important to study more stable psychological characteristics such as users' personality traits, as they may significantly affect how people use the Web to communicate and socialize. Relying on the "Big Five Framework" as a theoretical approach, this chapter explores such relationships. Survey data from a national sample of U.S. adults show that more extraverted people are more likely to use social networking sites, instant messaging, and video chats, while those more open to new experiences tend to use social networking sites more frequently. Also, emotional stability is a negative predictor of social networking site use. That is, individuals who are more anxious and unstable tend to rely on these sites. When looking at a specific use of social media-to create political content-emotional stability was a negative predictor, whereas extraversion had a positive impact. These findings confirm the usefulness of combining explorations of personality and digital media usage.

Original languageEnglish (US)
Title of host publicationDigital Arts and Entertainment
Subtitle of host publicationConcepts, Methodologies, Tools, and Applications
PublisherIGI Global
Pages992-1012
Number of pages21
Volume2
ISBN (Electronic)9781466661158
ISBN (Print)1466661143, 9781466661141
DOIs
StatePublished - Jun 30 2014

All Science Journal Classification (ASJC) codes

  • Arts and Humanities(all)
  • Computer Science(all)

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