Personalized feed recommendation service for social networks

Huajing Li, Yuan Tian, Wang Chien Lee, C. Lee Giles, Meng Chang Chen

Research output: Chapter in Book/Report/Conference proceedingConference contribution

11 Scopus citations

Abstract

Social network systems (SNSs) such as Facebook and Twitter have recently attracted millions of users by providing social network based services to support easy message posting, information sharing and inter-friend communication. With the rapid growth of social networks, users of SNSs may easily get overwhelmed by the excessive volume of information feeds and felt challenging to digest and find truly valuable information. In this paper, we introduce a personalized feed recommendation service for SNS users based on user interests and social network contexts. Our approach incorporates both the topical preference and topological locality of a user in determining a feed's relevance. We propose a popularity diffusion model to propagate feeds in social networks and support our recommendation service with a set of personalized indices for feed-based information retrieval. A suite of efficient index manipulation algorithms are developed in our framework to address the need of managing the dynamics in social networks. We conduct an extensive performance evaluation to compare our proposal with alternative solutions using both real and synthetic social network data, which suggests our proposal outperforms in both efficiency and relevance.

Original languageEnglish (US)
Title of host publicationProceedings - SocialCom 2010
Subtitle of host publication2nd IEEE International Conference on Social Computing, PASSAT 2010: 2nd IEEE International Conference on Privacy, Security, Risk and Trust
Pages96-103
Number of pages8
DOIs
StatePublished - Nov 29 2010
Event2nd IEEE International Conference on Social Computing, SocialCom 2010, 2nd IEEE International Conference on Privacy, Security, Risk and Trust, PASSAT 2010 - Minneapolis, MN, United States
Duration: Aug 20 2010Aug 22 2010

Publication series

NameProceedings - SocialCom 2010: 2nd IEEE International Conference on Social Computing, PASSAT 2010: 2nd IEEE International Conference on Privacy, Security, Risk and Trust

Other

Other2nd IEEE International Conference on Social Computing, SocialCom 2010, 2nd IEEE International Conference on Privacy, Security, Risk and Trust, PASSAT 2010
CountryUnited States
CityMinneapolis, MN
Period8/20/108/22/10

All Science Journal Classification (ASJC) codes

  • Computer Networks and Communications
  • Computer Science Applications
  • Information Systems

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    Li, H., Tian, Y., Lee, W. C., Giles, C. L., & Chen, M. C. (2010). Personalized feed recommendation service for social networks. In Proceedings - SocialCom 2010: 2nd IEEE International Conference on Social Computing, PASSAT 2010: 2nd IEEE International Conference on Privacy, Security, Risk and Trust (pp. 96-103). [5590802] (Proceedings - SocialCom 2010: 2nd IEEE International Conference on Social Computing, PASSAT 2010: 2nd IEEE International Conference on Privacy, Security, Risk and Trust). https://doi.org/10.1109/SocialCom.2010.23