This paper presents research results and implications in the literature for the last 15 years, and suggests guidelines on how to make the best use of the information to develop strategies that “fit” a service operation. There are considerable benefits of customer satisfaction, loyalty and increased profits from developing strategies to prevent service failures and strategies to successfully implement service recovery.
|Original language||English (US)|
|Number of pages||10|
|Journal||International Journal of Contemporary Hospitality Management|
|State||Published - Jun 1 2004|
All Science Journal Classification (ASJC) codes
- Tourism, Leisure and Hospitality Management