Platform-based product family development introduction and overview

Timothy W. Simpson, Zahed Siddique, Jianxin Roger Jiao

Research output: Chapter in Book/Report/Conference proceedingChapter

66 Scopus citations


Nearly a century ago, Ford Motor Company was producing Model T's in, as Henry Ford has been quoted, any color you want-so long as it's black. Today, customers can select from more than 3.8 million different varieties of Ford cars based on model type, exterior and interior paint color, and packages and options listed on And that does not even include the staggering array of choices available with Ford's minivans, trucks, and sport utility vehicles, or any of the models offered under Ford Motor Company's global family of brands, namely, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover, or Aston Martin. Ford is not alone as nearly every automotive manufacturer produces a wide variety of vehicles so that nearly every customer can find one that meets his/her specific needs. And it is not only in the automotive industry-consumers can purchase a nearly endless variety of goods and services: bicycles, motorcycles, appliances, computers, audio and video equipment, clothes, food and beverage, pharmaceuticals, software, banking and financial services, telecommunications services, and travel services.

Original languageEnglish (US)
Title of host publicationProduct Platform and Product Family Design
Subtitle of host publicationMethods and Applications
PublisherSpringer US
Number of pages15
ISBN (Print)0387257217, 9780387257211
StatePublished - 2006

All Science Journal Classification (ASJC) codes

  • Engineering(all)


Dive into the research topics of 'Platform-based product family development introduction and overview'. Together they form a unique fingerprint.

Cite this