Platform strategy for product family design using particle swarm optimization

Seung Ki Moon, Kyoung Jong Park, Timothy William Simpson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Scopus citations

Abstract

Product family design allows innovative companies to create customized product roadmaps, to manage designers and component partners, and to develop the next generation of products based on platform strategies. In product family design, problems for determining a design strategy or the degree of commonality for a platform can be considered as a multidisciplinary optimization problem with respect to design variables, production cost, company's revenue, and customers' satisfaction. In this paper, we investigate strategic module-based platform design to identify an optimal platform strategy in a product family. The objective of this paper is to introduce a multi-objective particle swarm optimization (MOPSO) approach to select the best platform design strategy from a set of Pareto-optimal solutions based on commonality and design variation within the product family. We describe modifications to apply the proposed MOPSO to the multi-objective problem of product family design and allow designers to evaluate varying levels of platform strategies. To demonstrate the effectiveness of the proposed approach, we use a case study involving a family of General Aviation Aircraft. The limitations of the approach and future work are also discussed.

Original languageEnglish (US)
Title of host publicationASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2011
Pages1057-1066
Number of pages10
EditionPARTS A AND B
DOIs
StatePublished - Dec 1 2011
EventASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2011 - Washington, DC, United States
Duration: Aug 28 2011Aug 31 2011

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
NumberPARTS A AND B
Volume5

Other

OtherASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2011
CountryUnited States
CityWashington, DC
Period8/28/118/31/11

All Science Journal Classification (ASJC) codes

  • Modeling and Simulation
  • Mechanical Engineering
  • Computer Science Applications
  • Computer Graphics and Computer-Aided Design

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    Moon, S. K., Park, K. J., & Simpson, T. W. (2011). Platform strategy for product family design using particle swarm optimization. In ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2011 (PARTS A AND B ed., pp. 1057-1066). (Proceedings of the ASME Design Engineering Technical Conference; Vol. 5, No. PARTS A AND B). https://doi.org/10.1115/DETC2011-48060