Playing the Search

Ralph Angelo Oliva

Research output: Contribution to journalReview articlepeer-review

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)48-51
Number of pages4
JournalMarketing Management
Volume13
Issue number2
StatePublished - Mar 1 2004

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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