Playing the Search

Research output: Contribution to journalReview article

5 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)48-51
Number of pages4
JournalMarketing Management
Volume13
Issue number2
StatePublished - Mar 1 2004

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

Oliva, Ralph Angelo. / Playing the Search. In: Marketing Management. 2004 ; Vol. 13, No. 2. pp. 48-51.
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title = "Playing the Search",
author = "Oliva, {Ralph Angelo}",
year = "2004",
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day = "1",
language = "English (US)",
volume = "13",
pages = "48--51",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "2",

}

Oliva, RA 2004, 'Playing the Search', Marketing Management, vol. 13, no. 2, pp. 48-51.

Playing the Search. / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 13, No. 2, 01.03.2004, p. 48-51.

Research output: Contribution to journalReview article

TY - JOUR

T1 - Playing the Search

AU - Oliva, Ralph Angelo

PY - 2004/3/1

Y1 - 2004/3/1

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M3 - Review article

AN - SCOPUS:1842764659

VL - 13

SP - 48

EP - 51

JO - Marketing Management

JF - Marketing Management

SN - 1061-3846

IS - 2

ER -