Political persuasion on social media: A moderated moderation model of political discussion disagreement and civil reasoning

Homero Gil de Zúñiga, Matthew Barnidge, Trevor Diehl

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

Social media and news use arguably contribute to the prevalence of contentious politics because individuals may express dissent through their social networks as they consume news. This study seeks to test whether individuals might be more open to political persuasion in this context, especially if they are exposed to political disagreement or discuss politics in a civil manner. Relying on survey data from the UK, results based on a moderated moderation model show that (a) social media news use predicts political persuasion on social media (direct effects) and, (b) discussion disagreement and civil reasoning moderate this relationship in two-way and three-way interactions.

Original languageEnglish (US)
Pages (from-to)302-315
Number of pages14
JournalInformation Society
Volume34
Issue number5
DOIs
StatePublished - Nov 15 2018

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Cultural Studies
  • Information Systems
  • Political Science and International Relations

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