TY - JOUR
T1 - Portfolios of Interfirm Agreements in Technology-Intensive Markets
T2 - Consequences for Innovation and Profitability
AU - Wuyts, Stefan
AU - Dutta, Shantanu
AU - Stremersch, Stefan
PY - 2004/4
Y1 - 2004/4
N2 - Despite the high relevance of firms' portfolios of upstream interfirm agreements in technology-intensive markets, little is known about their impact on innovative success. The authors develop a conceptual framework that explains the consequences of different portfolio descriptors for radical innovation, incremental innovation, and profitability. An empirical test in the pharmaceutical industry shows strong support for the developed theory.
AB - Despite the high relevance of firms' portfolios of upstream interfirm agreements in technology-intensive markets, little is known about their impact on innovative success. The authors develop a conceptual framework that explains the consequences of different portfolio descriptors for radical innovation, incremental innovation, and profitability. An empirical test in the pharmaceutical industry shows strong support for the developed theory.
UR - http://www.scopus.com/inward/record.url?scp=2142701379&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=2142701379&partnerID=8YFLogxK
U2 - 10.1509/jmkg.68.2.88.27787
DO - 10.1509/jmkg.68.2.88.27787
M3 - Review article
AN - SCOPUS:2142701379
VL - 68
SP - 88
EP - 100
JO - Journal of Marketing
JF - Journal of Marketing
SN - 0022-2429
IS - 2
ER -