Preface

Stefan Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, Rik Pieters

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

4 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Connected Customer
Subtitle of host publicationThe Changing Nature of Consumer and Business Markets
PublisherTaylor and Francis
Pagesxiii-xiv
ISBN (Print)9780203863565
DOIs
StatePublished - Jan 1 2011

All Science Journal Classification (ASJC) codes

  • Psychology(all)

Cite this

Wuyts, S., Dekimpe, M. G., Gijsbrechts, E., & Pieters, R. (2011). Preface. In The Connected Customer: The Changing Nature of Consumer and Business Markets (pp. xiii-xiv). Taylor and Francis. https://doi.org/10.4324/9780203863565