| Original language | English (US) |
|---|---|
| Title of host publication | Strategic Global Marketing |
| Subtitle of host publication | Issues and Trends |
| Publisher | Taylor and Francis |
| Pages | xi-xviii |
| ISBN (Electronic) | 9781317955863 |
| ISBN (Print) | 9780789020161 |
| State | Published - Aug 30 2021 |
All Science Journal Classification (ASJC) codes
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)