The role and feasibility of consumer's privacy and rationality in individual decision making is discussed. Theoretical and empirical approaches aimed at investgating the drivers and apparent inconsistencies of privacy decision making and behavior are presented. Theoritical groundings to critique the assumption of rationality in privacy decision making are also presented. An online survey for testing the rationality by analyzins individual knowledge, behavior and psychological deviations from rationality is also presented.
All Science Journal Classification (ASJC) codes
- Computer Networks and Communications
- Electrical and Electronic Engineering