Privacy nudges for mobile applications: Effects on the creepiness emotion and privacy attitudes

Bo Zhang, Heng Xu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

34 Scopus citations

Abstract

To assist users' privacy decision-making with mobile applications, prior research has investigated ways of enhancing information transparency, via improving privacy permission interfaces. This study takes a soft paternalism approach by proposing two interface cues as "privacy nudges" in a mobile permission interface: The frequency nudge indicates how frequently user information is used, and the social nudge presents the percentage of other users approving certain data permission. We compared the effects of these privacy nudges on users' creepiness emotion and privacy attitudes, through a between-subject online experimental study (n=387). Our results suggest that privacy nudges are effective in altering privacy attitudes, but the direction of effects depends on the nudge's framing valence. In addition, the creepiness emotion mediates the relationship between nudging and privacy attitudes.

Original languageEnglish (US)
Title of host publicationProceedings of the 19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016
PublisherAssociation for Computing Machinery
Pages1676-1690
Number of pages15
ISBN (Electronic)9781450335928
DOIs
StatePublished - Feb 27 2016
Event19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016 - San Francisco, United States
Duration: Feb 27 2016Mar 2 2016

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW
Volume27

Other

Other19th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2016
CountryUnited States
CitySan Francisco
Period2/27/163/2/16

All Science Journal Classification (ASJC) codes

  • Software
  • Human-Computer Interaction
  • Computer Networks and Communications

Fingerprint Dive into the research topics of 'Privacy nudges for mobile applications: Effects on the creepiness emotion and privacy attitudes'. Together they form a unique fingerprint.

Cite this