Privacy policies of the largest privately held companies - A review and analysis of the forbes private 50

Research output: Chapter in Book/Report/Conference proceedingConference contribution

6 Scopus citations

Abstract

This study reviews the Internet privacy policies of the 50 largest privately held companies in the US as identified by Forbes magazine. The study builds on work of prior researchers who analyzed popular and random e-commerce websites. In this study, the websites of privately held firms were reviewed and analyzed for the inclusion of the Federal Trade Commission's Fair Information Practices as well as a series of other consumer-centered factors. A comparison was also made between the policies of largest US publicly traded companies and the privately held companies. Overall the study finds that privately held companies do not demonstrate consistency in following Fair Information Practices or consumer-centered Internet policies. Also, the 50 largest privately held companies are generally less likely to publicly reveal their policies relative to Fair Information Practices or consumer-centered policies than the 50 largest publicly held companies. This is due to a large extent to lack of any privacy policies for many privately held companies. If only those companies with privacy policies are analyzed, two factors show significant differences between public and private company privacy policies. Copyright ACM.

Original languageEnglish (US)
Title of host publicationSIGMIS CPR'05 - Proceedings of the 2005 ACM SIGMIS CPR Conference
EditorsJ.E. Moore, S.E. Yager
Pages104-111
Number of pages8
StatePublished - Dec 27 2005
EventSIGMIS CPR'05 - 2005 ACM SIGMIS CPR Conference - Atlanta, GA, United States
Duration: Apr 14 2005Apr 16 2005

Publication series

NameSIGMIS CPR'05 - Proceedings of the 2005 ACM SIGMIS CPR Conference

Other

OtherSIGMIS CPR'05 - 2005 ACM SIGMIS CPR Conference
CountryUnited States
CityAtlanta, GA
Period4/14/054/16/05

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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  • Cite this

    Peslak, A. R. (2005). Privacy policies of the largest privately held companies - A review and analysis of the forbes private 50. In J. E. Moore, & S. E. Yager (Eds.), SIGMIS CPR'05 - Proceedings of the 2005 ACM SIGMIS CPR Conference (pp. 104-111). (SIGMIS CPR'05 - Proceedings of the 2005 ACM SIGMIS CPR Conference).