Private label expansion and supermarket milk prices

Alessandro Bonanno, Rigoberto A. Lopez

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

This article investigates the impacts of private labels (PLs) on fluid milk prices and price differentials using 2,759 supermarket-level observations from 10 cities. Non-parametric results reveal that although PL milk prices decrease as PL milk shares expand, eventually the effect is to increase the prices of manufacturers' brands as well as the price gap between private labels and manufacturers' brands. Econometric results further reveal that supermarkets exert some degree of price discrimination through controlling the brands of milk sold.

Original languageEnglish (US)
JournalJournal of Agricultural and Food Industrial Organization
Volume3
Issue number1
DOIs
StatePublished - Jan 1 2005

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milk prices
supermarkets
Milk
fluid milk
milk
econometrics
Private labels
Supermarkets

All Science Journal Classification (ASJC) codes

  • Food Science
  • Business, Management and Accounting(all)
  • Economics and Econometrics

Cite this

Bonanno, Alessandro ; Lopez, Rigoberto A. / Private label expansion and supermarket milk prices. In: Journal of Agricultural and Food Industrial Organization. 2005 ; Vol. 3, No. 1.
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Private label expansion and supermarket milk prices. / Bonanno, Alessandro; Lopez, Rigoberto A.

In: Journal of Agricultural and Food Industrial Organization, Vol. 3, No. 1, 01.01.2005.

Research output: Contribution to journalArticle

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