Process-based ideology of participative experimentation to foster identity-challenging innovations: The case of Gmail and AdSense

Raghu Garud, Arvind Karunakaran

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Abstract

Prior research has examined how organizational identity can enable and constrain innovations. A complementary literature has examined organizational ideology as the basis for actions driving identity-enhancing innovations. We examine how organizational ideology can serve as the basis for identity-challenging innovations through an in-depth study of the emergence of two innovations at Google—Gmail and AdSense. Findings from this study highlight a process-based ideology of participative experimentation. We explicate the constituent elements of this process-based ideology, and discuss its implications for research on innovation and identity.

Original languageEnglish (US)
Pages (from-to)273-303
Number of pages31
JournalStrategic Organization
Volume16
Issue number3
DOIs
StatePublished - Aug 1 2018

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Education
  • Industrial relations
  • Strategy and Management

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