This article examines the communiqués issued by Subcomandante Marcos during the early years of the Zapatista rebellion in Mexico (1992-1998). It addresses a double voice, and a double mission, of these internet pronouncements: first, as a tool for a local Indigenous uprising in the state of Chiapas; second, as a part of a much broader anti-neoliberal and antineo-imperialist struggle. The article argues that the unusual interlacing of a local, almost intimate struggle with a much broader ideological struggle has its sources, models and origins, paradoxically, in U.S. Cold War anticommunist discourse of the 1950s. Both discourses featured almost priestly, technocratic, master-explainers of an unseen enemy; both resorted to normative narratives of domesticity and infantilization; both relied on masked anti-heroes.
All Science Journal Classification (ASJC) codes
- Cultural Studies
- Sociology and Political Science
- Arts and Humanities(all)