Profiling Taiwanese ecotourists using a behavioral approach

Deborah Lee Kerstetter, Jing Shoung Hou, Chung Hsien Lin

Research output: Contribution to journalArticle

97 Citations (Scopus)

Abstract

Researchers interested in ecotourists have explored their sociodemographic and travel characteristics and/or the benefits they seek from an "ecotourism" experience. Few have attempted to address why ecotourists travel to natural resource areas and whether their travel is accompanied by environmentally responsible behavior, especially after the travel experience. The purpose of this study was to develop a motivational and behavioral profile of a distinct segment of ecotourists-individuals who visited coastal wetlands located in Taiwan. The results indicated that tourists' motivations for visiting coastal wetlands vary and include motives (e.g., pursuit of physical health) not traditionally identified in studies conducted with tourists in the Western Hemisphere. Further, based on a profile of environmentally responsible behavior, three types (i.e., experience-tourists, learning-tourists, and ecotourists) of tourists were identified. However, only one of the three types of tourists fit the traditional definition applied to "ecotourists. "

Original languageEnglish (US)
Pages (from-to)491-498
Number of pages8
JournalTourism Management
Volume25
Issue number4
DOIs
StatePublished - Aug 1 2004

Fingerprint

Wetlands
tourist
coastal wetland
Natural resources
travel
Health
wetland
ecotourism
experience
natural resource
learning
Profiling
Tourists
natural resources
Taiwan
health
environmentally responsible behaviour
Coast

All Science Journal Classification (ASJC) codes

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Cite this

Kerstetter, Deborah Lee ; Hou, Jing Shoung ; Lin, Chung Hsien. / Profiling Taiwanese ecotourists using a behavioral approach. In: Tourism Management. 2004 ; Vol. 25, No. 4. pp. 491-498.
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Profiling Taiwanese ecotourists using a behavioral approach. / Kerstetter, Deborah Lee; Hou, Jing Shoung; Lin, Chung Hsien.

In: Tourism Management, Vol. 25, No. 4, 01.08.2004, p. 491-498.

Research output: Contribution to journalArticle

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