Program and curriculum development in international marketing in an emerging economy: Issues and strategies

Erdener Kaynak, Orsay Kucukemiroglu

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

In response to the changes taking place in the international business arena, companies, governments, and educational institutions are also taking the necessary steps in internationalizing their offerings. This is most important in a developing country environment where there are concerted efforts to improve the performance of companies domestically as well as internationally. The purpose of this paper is to explain how business schools in a developing country environment can develop need oriented business programs and how a functional area course-international marketing-can be internationalized in terms of content and structure.

Original languageEnglish (US)
Pages (from-to)51-71
Number of pages21
JournalJournal of Teaching in International Business
Volume9
Issue number1
DOIs
StatePublished - Jun 25 1997

All Science Journal Classification (ASJC) codes

  • Education
  • Business, Management and Accounting (miscellaneous)

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