Quantifying social influence in an online music community

Jui Ramaprasad, Sanjeev Dewan, Yi Jen Ho

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Scopus citations

Abstract

This paper studies two types of social influence in an online music community: observational learning influence based on aggregate consumption data, and social network influence based on music consumption by friends in social proximity. The analysis uses a variety of empirical methods, applied to highly granular user listening and "favoriting" behavior on the largest music blog aggregator site. Our analysis finds positive evidence for observational learning effects, but no evidence for social network influence. Thus, any social influence in this music context is channeled through popularity cues offered by aggregate consumption statistics, rather than contact and communication with friends in close social proximity. We discuss implications of these results for research and practice.

Original languageEnglish (US)
Title of host publicationInternational Conference on Information Systems (ICIS 2013)
Subtitle of host publicationReshaping Society Through Information Systems Design
Pages3259-3267
Number of pages9
Publication statusPublished - Dec 1 2013
EventInternational Conference on Information Systems, ICIS 2013 - Milan, Italy
Duration: Dec 15 2013Dec 18 2013

Publication series

NameInternational Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design
Volume4

Other

OtherInternational Conference on Information Systems, ICIS 2013
CountryItaly
CityMilan
Period12/15/1312/18/13

    Fingerprint

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Statistics, Probability and Uncertainty
  • Applied Mathematics
  • Library and Information Sciences

Cite this

Ramaprasad, J., Dewan, S., & Ho, Y. J. (2013). Quantifying social influence in an online music community. In International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design (pp. 3259-3267). (International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design; Vol. 4).