TY - CHAP
T1 - Reaching out beyond the usual suspects and traditional media
T2 - Re-branding climate change as a problem with a feasible solution
AU - Haines-Stiles, Geoffrey
AU - Alley, Richard B.
AU - Akuginow, Erna
N1 - Funding Information:
All aspects of the ETOM initiative discussed in this chapter are based upon work supported by the National Science Foundation under Grant DRL-0917564. However, any opinions, findings and conclusions or recommendations expressed in this material are those of Passport to Knowledge/Geoff Haines-Stiles Productions, Inc., and do not necessarily reflect those of the National Science Foundation.
Publisher Copyright:
© Springer International Publishing Switzerland 2014.
PY - 2014
Y1 - 2014
N2 - Climate change is inherently complex, involving atmospheric physics, carbon chemistry, geoscience, and Earth history. In the United States it has also become politicized, with “belief” in its reality, pace, and causes often aligned with party affiliation. The NSF-supported “Earth: The Operators’ Manual” project attempted to disseminate accessible science-based climate information using novel messages, unexpected messengers, and a suite of media that side-stepped politics in part by focusing on feasible clean energy solutions. This chapter provides both quantitative and qualitative data on the outcome of this innovative approach.Thanks also to Art Howard, Andy Quinn, Anna Belle Peevey, Crazybridge Studios, 422 South, Hive Studios International, Beth Hoppe and Cara Liebenson of PBS, all the researchers at Rockman et al, Rob Gould, Evan Parker, and colleagues at Brodeur Partners, the creative design team at Moraes Inc., Justin Hirsch, and the dynamic ETOM online community.
AB - Climate change is inherently complex, involving atmospheric physics, carbon chemistry, geoscience, and Earth history. In the United States it has also become politicized, with “belief” in its reality, pace, and causes often aligned with party affiliation. The NSF-supported “Earth: The Operators’ Manual” project attempted to disseminate accessible science-based climate information using novel messages, unexpected messengers, and a suite of media that side-stepped politics in part by focusing on feasible clean energy solutions. This chapter provides both quantitative and qualitative data on the outcome of this innovative approach.Thanks also to Art Howard, Andy Quinn, Anna Belle Peevey, Crazybridge Studios, 422 South, Hive Studios International, Beth Hoppe and Cara Liebenson of PBS, all the researchers at Rockman et al, Rob Gould, Evan Parker, and colleagues at Brodeur Partners, the creative design team at Moraes Inc., Justin Hirsch, and the dynamic ETOM online community.
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U2 - 10.1007/978-3-319-01821-8_2
DO - 10.1007/978-3-319-01821-8_2
M3 - Chapter
AN - SCOPUS:85019952102
T3 - Advances in Natural and Technological Hazards Research
SP - 21
EP - 45
BT - Advances in Natural and Technological Hazards Research
PB - Springer Netherlands
ER -