Reaching out beyond the usual suspects and traditional media: Re-branding climate change as a problem with a feasible solution

Geoffrey Haines-Stiles, Richard B. Alley, Erna Akuginow

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Climate change is inherently complex, involving atmospheric physics, carbon chemistry, geoscience, and Earth history. In the United States it has also become politicized, with “belief” in its reality, pace, and causes often aligned with party affiliation. The NSF-supported “Earth: The Operators’ Manual” project attempted to disseminate accessible science-based climate information using novel messages, unexpected messengers, and a suite of media that side-stepped politics in part by focusing on feasible clean energy solutions. This chapter provides both quantitative and qualitative data on the outcome of this innovative approach.Thanks also to Art Howard, Andy Quinn, Anna Belle Peevey, Crazybridge Studios, 422 South, Hive Studios International, Beth Hoppe and Cara Liebenson of PBS, all the researchers at Rockman et al, Rob Gould, Evan Parker, and colleagues at Brodeur Partners, the creative design team at Moraes Inc., Justin Hirsch, and the dynamic ETOM online community.

Original languageEnglish (US)
Title of host publicationAdvances in Natural and Technological Hazards Research
PublisherSpringer Netherlands
Pages21-45
Number of pages25
DOIs
StatePublished - 2014

Publication series

NameAdvances in Natural and Technological Hazards Research
Volume38
ISSN (Print)1878-9897
ISSN (Electronic)2213-6959

All Science Journal Classification (ASJC) codes

  • Global and Planetary Change
  • Geography, Planning and Development
  • Economic Geology
  • Computers in Earth Sciences
  • Management, Monitoring, Policy and Law

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