Abstract
Climate change is inherently complex, involving atmospheric physics, carbon chemistry, geoscience, and Earth history. In the United States it has also become politicized, with “belief” in its reality, pace, and causes often aligned with party affiliation. The NSF-supported “Earth: The Operators’ Manual” project attempted to disseminate accessible science-based climate information using novel messages, unexpected messengers, and a suite of media that side-stepped politics in part by focusing on feasible clean energy solutions. This chapter provides both quantitative and qualitative data on the outcome of this innovative approach.Thanks also to Art Howard, Andy Quinn, Anna Belle Peevey, Crazybridge Studios, 422 South, Hive Studios International, Beth Hoppe and Cara Liebenson of PBS, all the researchers at Rockman et al, Rob Gould, Evan Parker, and colleagues at Brodeur Partners, the creative design team at Moraes Inc., Justin Hirsch, and the dynamic ETOM online community.
| Original language | English (US) |
|---|---|
| Title of host publication | Advances in Natural and Technological Hazards Research |
| Publisher | Springer Netherlands |
| Pages | 21-45 |
| Number of pages | 25 |
| DOIs | |
| State | Published - Jan 1 2014 |
Publication series
| Name | Advances in Natural and Technological Hazards Research |
|---|---|
| Volume | 38 |
| ISSN (Print) | 1878-9897 |
| ISSN (Electronic) | 2213-6959 |
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All Science Journal Classification (ASJC) codes
- Global and Planetary Change
- Geography, Planning and Development
- Economic Geology
- Computers in Earth Sciences
- Management, Monitoring, Policy and Law
Cite this
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Reaching out beyond the usual suspects and traditional media : Re-branding climate change as a problem with a feasible solution. / Haines-Stiles, Geoffrey; Alley, Richard B.; Akuginow, Erna.
Advances in Natural and Technological Hazards Research. Springer Netherlands, 2014. p. 21-45 (Advances in Natural and Technological Hazards Research; Vol. 38).Research output: Chapter in Book/Report/Conference proceeding › Chapter
TY - CHAP
T1 - Reaching out beyond the usual suspects and traditional media
T2 - Re-branding climate change as a problem with a feasible solution
AU - Haines-Stiles, Geoffrey
AU - Alley, Richard B.
AU - Akuginow, Erna
PY - 2014/1/1
Y1 - 2014/1/1
N2 - Climate change is inherently complex, involving atmospheric physics, carbon chemistry, geoscience, and Earth history. In the United States it has also become politicized, with “belief” in its reality, pace, and causes often aligned with party affiliation. The NSF-supported “Earth: The Operators’ Manual” project attempted to disseminate accessible science-based climate information using novel messages, unexpected messengers, and a suite of media that side-stepped politics in part by focusing on feasible clean energy solutions. This chapter provides both quantitative and qualitative data on the outcome of this innovative approach.Thanks also to Art Howard, Andy Quinn, Anna Belle Peevey, Crazybridge Studios, 422 South, Hive Studios International, Beth Hoppe and Cara Liebenson of PBS, all the researchers at Rockman et al, Rob Gould, Evan Parker, and colleagues at Brodeur Partners, the creative design team at Moraes Inc., Justin Hirsch, and the dynamic ETOM online community.
AB - Climate change is inherently complex, involving atmospheric physics, carbon chemistry, geoscience, and Earth history. In the United States it has also become politicized, with “belief” in its reality, pace, and causes often aligned with party affiliation. The NSF-supported “Earth: The Operators’ Manual” project attempted to disseminate accessible science-based climate information using novel messages, unexpected messengers, and a suite of media that side-stepped politics in part by focusing on feasible clean energy solutions. This chapter provides both quantitative and qualitative data on the outcome of this innovative approach.Thanks also to Art Howard, Andy Quinn, Anna Belle Peevey, Crazybridge Studios, 422 South, Hive Studios International, Beth Hoppe and Cara Liebenson of PBS, all the researchers at Rockman et al, Rob Gould, Evan Parker, and colleagues at Brodeur Partners, the creative design team at Moraes Inc., Justin Hirsch, and the dynamic ETOM online community.
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U2 - 10.1007/978-3-319-01821-8_2
DO - 10.1007/978-3-319-01821-8_2
M3 - Chapter
T3 - Advances in Natural and Technological Hazards Research
SP - 21
EP - 45
BT - Advances in Natural and Technological Hazards Research
PB - Springer Netherlands
ER -