Reactions of Young Adults to the Death of Apple CEO Steve Jobs: Implications for Cancer Communication

Jessica Gall Myrick, Jessica Fitts Willoughby, Seth M. Noar, Jennifer Brown

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

On October 5, 2011, the Chief Executive Officer of Apple®, Inc., Steve Jobs, died from pancreatic cancer. Media outlets covered the event with fervor, and the public responded in kind. The purpose of this study was to examine public reaction to Jobs's death from pancreatic cancer in relation to general and health-specific information-seeking, as well as interpersonal communication. Using a survey conducted within weeks of Jobs's death (N = 401), high awareness of this event was found, as were significant amounts of information-seeking and interpersonal communication with regard to his death. Emotional responses to his death were found to be the best predictors of related health communication behaviors. Along with descriptive findings of who communicated, with whom, when, and about what, these findings provide guidance for health communicators, who may use celebrity cancer announcements or deaths to capitalize on increased attention to the disease.

Original languageEnglish (US)
Pages (from-to)115-126
Number of pages12
JournalCommunication Research Reports
Volume30
Issue number2
DOIs
StatePublished - Apr 1 2013

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young adult
cancer
Health
death
communication
Communication
interpersonal communication
communication behavior
event
communicator
VIP
health behavior
health
Disease

All Science Journal Classification (ASJC) codes

  • Communication

Cite this

Myrick, Jessica Gall ; Willoughby, Jessica Fitts ; Noar, Seth M. ; Brown, Jennifer. / Reactions of Young Adults to the Death of Apple CEO Steve Jobs : Implications for Cancer Communication. In: Communication Research Reports. 2013 ; Vol. 30, No. 2. pp. 115-126.
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Reactions of Young Adults to the Death of Apple CEO Steve Jobs : Implications for Cancer Communication. / Myrick, Jessica Gall; Willoughby, Jessica Fitts; Noar, Seth M.; Brown, Jennifer.

In: Communication Research Reports, Vol. 30, No. 2, 01.04.2013, p. 115-126.

Research output: Contribution to journalArticle

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