Recent findings regarding hotel brand and strategy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationHandbook of Hospitality Strategic Management
PublisherTaylor and Francis
Pages203-213
Number of pages11
ISBN (Electronic)9781136439520
ISBN (Print)9780080450797
StatePublished - Sep 10 2008

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

O'Neill, J., & Mattila, A. (2008). Recent findings regarding hotel brand and strategy. In Handbook of Hospitality Strategic Management (pp. 203-213). Taylor and Francis.