Regulatory focus and attribute framing: Evidence of compatibility effects in advertising

Hui Fei Lin, Fuyuan Shen

Research output: Contribution to journalArticle

26 Scopus citations
Original languageEnglish (US)
JournalInternational Journal of Advertising
Volume31
Issue number1
StatePublished - Feb 28 2012

All Science Journal Classification (ASJC) codes

  • Communication
  • Marketing

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