Regulatory focus and attribute framing: Evidence of compatibility effects in advertising

Hui Fei Lin, Fuyuan Shen

Research output: Contribution to journalArticle

24 Citations (Scopus)
Original languageEnglish (US)
JournalInternational Journal of Advertising
Volume31
Issue number1
StatePublished - Feb 28 2012

Fingerprint

Marketing
evidence
Regulatory focus
Compatibility

All Science Journal Classification (ASJC) codes

  • Communication
  • Marketing

Cite this

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title = "Regulatory focus and attribute framing: Evidence of compatibility effects in advertising",
author = "Lin, {Hui Fei} and Fuyuan Shen",
year = "2012",
month = "2",
day = "28",
language = "English (US)",
volume = "31",
journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "NTC Publications Ltd.",
number = "1",

}

Regulatory focus and attribute framing : Evidence of compatibility effects in advertising. / Lin, Hui Fei; Shen, Fuyuan.

In: International Journal of Advertising, Vol. 31, No. 1, 28.02.2012.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Regulatory focus and attribute framing

T2 - Evidence of compatibility effects in advertising

AU - Lin, Hui Fei

AU - Shen, Fuyuan

PY - 2012/2/28

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VL - 31

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 1

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