Repetitive purchase behavior

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations

Abstract

Eight distinct types of purchase behavior are distinguished in the model of the purchase cube proposed by the author, based on the purchase motives or reasons for buying underlying a purchase. One of the purchase types is repetitive purchase behavior, which is characteristic of functional purchases that are made deliberately rather than spontaneously and are relatively low in purchase involvement. This essay discusses the concept of repetitive purchase behavior and briefly reviews prior research that has investigated repetitive purchases from various perspectives.

Original languageEnglish (US)
Title of host publicationQuantitative Marketing and Marketing Management
Subtitle of host publicationMarketing Models and Methods in Theory and Practice
PublisherGabler Verlag
Pages269-286
Number of pages18
Volume9783834937223
ISBN (Electronic)9783834937223
ISBN (Print)3834930601, 9783834930606
DOIs
StatePublished - Jul 1 2012

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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