Representing heterogeneity in consumer response models: 1996 Choice conference participants

Wayne Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan, Michel Wedel

Research output: Contribution to journalArticle

23 Citations (Scopus)

Abstract

We define sources of heterogeneity in consumer utility functions related to individual differences in response tendencies, drivers of utility, form of the consumer utility function, perceptions of attributes, state dependencies, and stochasticity. A variety of alternative modeling approaches are reviewed that accommodate subsets of these various sources including clusterwise regression, latent structure models, compound distributions, random co-efficients models, etc. We conclude by defining a number of promising research areas in this field.

Original languageEnglish (US)
Pages (from-to)335-348
Number of pages14
JournalMarketing Letters
Volume8
Issue number3
DOIs
StatePublished - Jan 1 1997

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Utility function
Model choice
Consumer utility
Consumer response
Individual differences
Random coefficient models
Modeling
Compound distribution

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Cite this

Desarbo, W., Ansari, A., Chintagunta, P., Himmelberg, C., Jedidi, K., Johnson, R., ... Wedel, M. (1997). Representing heterogeneity in consumer response models: 1996 Choice conference participants. Marketing Letters, 8(3), 335-348. https://doi.org/10.1023/A:1007916714911
Desarbo, Wayne ; Ansari, Asim ; Chintagunta, Pradeep ; Himmelberg, Charles ; Jedidi, Kamel ; Johnson, Richard ; Kamakura, Wagner ; Lenk, Peter ; Srinivasan, Kannan ; Wedel, Michel. / Representing heterogeneity in consumer response models : 1996 Choice conference participants. In: Marketing Letters. 1997 ; Vol. 8, No. 3. pp. 335-348.
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Desarbo, W, Ansari, A, Chintagunta, P, Himmelberg, C, Jedidi, K, Johnson, R, Kamakura, W, Lenk, P, Srinivasan, K & Wedel, M 1997, 'Representing heterogeneity in consumer response models: 1996 Choice conference participants', Marketing Letters, vol. 8, no. 3, pp. 335-348. https://doi.org/10.1023/A:1007916714911

Representing heterogeneity in consumer response models : 1996 Choice conference participants. / Desarbo, Wayne; Ansari, Asim; Chintagunta, Pradeep; Himmelberg, Charles; Jedidi, Kamel; Johnson, Richard; Kamakura, Wagner; Lenk, Peter; Srinivasan, Kannan; Wedel, Michel.

In: Marketing Letters, Vol. 8, No. 3, 01.01.1997, p. 335-348.

Research output: Contribution to journalArticle

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Desarbo W, Ansari A, Chintagunta P, Himmelberg C, Jedidi K, Johnson R et al. Representing heterogeneity in consumer response models: 1996 Choice conference participants. Marketing Letters. 1997 Jan 1;8(3):335-348. https://doi.org/10.1023/A:1007916714911