Research notes a conjoint analysis of reference services in academic libraries

Gregory A. Crawford

Research output: Contribution to journalArticle

11 Scopus citations

Abstract

Conjoint analysis has been used by market researchers for the development of many products and services. This article displays the potential of conjoint analysis for evaluating reference services in academic libraries. Six dimensions of reference service are included in the analyses: definitiveness of answer, in line wait times, service time, number of Hans given to patron, hours of service, and cost of service. Of greatest importance to users are cost of the service and the hours during which reference is available. Most users prefer that all reference services be free and that reference help be available at all times the library is open.

Original languageEnglish (US)
Pages (from-to)257-267
Number of pages11
JournalCollege and Research Libraries
Volume55
Issue number3
DOIs
StatePublished - May 1994

All Science Journal Classification (ASJC) codes

  • Library and Information Sciences

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