Respecting your receiver

Research output: Contribution to journalReview article

Original languageEnglish (US)
Pages (from-to)40-42
Number of pages3
JournalMarketing Management
Volume13
Issue number3
StatePublished - May 2004

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

Oliva, Ralph Angelo. / Respecting your receiver. In: Marketing Management. 2004 ; Vol. 13, No. 3. pp. 40-42.
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author = "Oliva, {Ralph Angelo}",
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volume = "13",
pages = "40--42",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "3",

}

Oliva, RA 2004, 'Respecting your receiver', Marketing Management, vol. 13, no. 3, pp. 40-42.

Respecting your receiver. / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 13, No. 3, 05.2004, p. 40-42.

Research output: Contribution to journalReview article

TY - JOUR

T1 - Respecting your receiver

AU - Oliva, Ralph Angelo

PY - 2004/5

Y1 - 2004/5

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M3 - Review article

VL - 13

SP - 40

EP - 42

JO - Marketing Management

JF - Marketing Management

SN - 1061-3846

IS - 3

ER -