Purpose: This paper aims to explore various routes through firms can meet needs of the Bottom of the Pyramid (BoP) consumers in a socially responsible manner. Design/methodology/approach: This is viewpoint paper based on evidences from archival sources. Findings: The authors list possible and divergent answers to the following question: how to make innovations meaningful at BOP so that they can be acclaimed socially responsible for the BoP consumers. Originality/value: Responsible innovation is yet unexplored part of business strategy especially in emerging markets. The authors throw light on this aspect.
All Science Journal Classification (ASJC) codes
- Management Information Systems
- Strategy and Management