Restaurant servicescape, service encounter, and perceived congruency on customers' emotions and satisfaction

Ingrid Y. Lin, Anna S. Mattila

Research output: Contribution to journalArticle

142 Scopus citations

Abstract

This study examines the relative impact of physical surroundings and customer-employee interactions on customers' emotions and satisfaction. A field study was conducted in an actual restaurant setting. Subjects were interviewed at the end of the meal and asked to complete a survey instrument. Results indicate that both the servicescape and the service encounter influence pleasure and satisfaction. In addition, perceived congruency (i.e., matching the restaurant theme with food served, and matching the exterior look with the interior décor) had a positive impact on pleasure level, while such impact on arousal was minimal. Further, perceived congruency and pleasure had a joint impact on satisfaction. Managerial and future research implications are reported and discussed.

Original languageEnglish (US)
Pages (from-to)819-841
Number of pages23
JournalJournal of Hospitality Marketing and Management
Volume19
Issue number8
DOIs
StatePublished - Nov 1 2010

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing

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