Retail mission statements: Top 100 global retailers

Ismet Anitsal, M. Meral Anitsal, Tulay Girard

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

This study examines the mission statements of the top 100 global retailers using the 7Ps of services marketing mix framework. The authors explain how this framework is used by the global retailers to communicate their missions with their stakeholders. The content analyzed results of the mission statements of the top 100 global are discussed. The study concludes with several comparisons between the top 100 global retailers and 100 U.S. retailers. Suggestions for future research are also provided.

Original languageEnglish (US)
Pages (from-to)1-20
Number of pages20
JournalAcademy of Strategic Management Journal
Volume12
Issue number1
StatePublished - Jul 16 2013

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Strategy and Management

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