This study examines the mission statements of the top 100 global retailers using the 7Ps of services marketing mix framework. The authors explain how this framework is used by the global retailers to communicate their missions with their stakeholders. The content analyzed results of the mission statements of the top 100 global are discussed. The study concludes with several comparisons between the top 100 global retailers and 100 U.S. retailers. Suggestions for future research are also provided.
|Original language||English (US)|
|Number of pages||20|
|Journal||Academy of Strategic Management Journal|
|State||Published - Jul 16 2013|
All Science Journal Classification (ASJC) codes
- Business and International Management
- Strategy and Management