Retailing institutions in developing countries: Determinants of supermarket patronage in Istanbul, Turkey

Ugur Yavas, Erdener Kaynak, Eser Borak

Research output: Contribution to journalArticle

23 Scopus citations

Abstract

The extent to which supermarkets can provide solutions to the shortcomings of a developing nation's food retailing system depends on their success in increasing store patronage. This study was designed to identify the determinants of supermarket patronage in Turkey. Consumers who primarily patronized supermarkets were compared with consumers who primarily patronized other food stores in terms of their socioeconomic and demographic characteristics, grocery shopping habits and characteristics, and life-style orientations. Some differences between the two groups emerged with respect to their patronage motives, life-style orientations, and product purchase patterns.

Original languageEnglish (US)
Pages (from-to)367-379
Number of pages13
JournalJournal of Business Research
Volume9
Issue number4
DOIs
Publication statusPublished - Dec 1981

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All Science Journal Classification (ASJC) codes

  • Marketing

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