Reviews and Communications

Research output: Contribution to journalReview article

Original languageEnglish (US)
Pages (from-to)83-85
Number of pages3
JournalJournal of Macromarketing
Volume14
Issue number2
DOIs
StatePublished - Dec 1994

Fingerprint

Communication

All Science Journal Classification (ASJC) codes

  • Marketing

Cite this

@article{8755f60ce6e94e58b1a566c181d6ce33,
title = "Reviews and Communications",
author = "Arvind Rangaswamy",
year = "1994",
month = "12",
doi = "10.1177/027614679401400212",
language = "English (US)",
volume = "14",
pages = "83--85",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "SAGE Publications Inc.",
number = "2",

}

Reviews and Communications. / Rangaswamy, Arvind.

In: Journal of Macromarketing, Vol. 14, No. 2, 12.1994, p. 83-85.

Research output: Contribution to journalReview article

TY - JOUR

T1 - Reviews and Communications

AU - Rangaswamy, Arvind

PY - 1994/12

Y1 - 1994/12

UR - http://www.scopus.com/inward/record.url?scp=84972605892&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84972605892&partnerID=8YFLogxK

U2 - 10.1177/027614679401400212

DO - 10.1177/027614679401400212

M3 - Review article

AN - SCOPUS:84972605892

VL - 14

SP - 83

EP - 85

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 2

ER -