Ride or drive?

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Web 'hub wars' will sharpen a business marketer's dilemma.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Volume9
Issue number2
StatePublished - Jun 1 2000

Fingerprint

Hub
World Wide Web
Marketers

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

Cite this

@article{ae5df7afc9e349bf9a1f0c5b09d58de5,
title = "Ride or drive?",
abstract = "Web 'hub wars' will sharpen a business marketer's dilemma.",
author = "Oliva, {Ralph Angelo}",
year = "2000",
month = "6",
day = "1",
language = "English (US)",
volume = "9",
journal = "Marketing Management",
issn = "1061-3846",
publisher = "American Marketing Association",
number = "2",

}

Ride or drive? / Oliva, Ralph Angelo.

In: Marketing Management, Vol. 9, No. 2, 01.06.2000.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Ride or drive?

AU - Oliva, Ralph Angelo

PY - 2000/6/1

Y1 - 2000/6/1

N2 - Web 'hub wars' will sharpen a business marketer's dilemma.

AB - Web 'hub wars' will sharpen a business marketer's dilemma.

UR - http://www.scopus.com/inward/record.url?scp=0346388454&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0346388454&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:0346388454

VL - 9

JO - Marketing Management

JF - Marketing Management

SN - 1061-3846

IS - 2

ER -