Right-Wing YouTube: A Supply and Demand Perspective

Kevin Munger, Joseph Phillips

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

YouTube is the most used social network in the United States and the only major platform that is more popular among right-leaning users. We propose the “Supply and Demand” framework for analyzing politics on YouTube, with an eye toward understanding dynamics among right-wing video producers and consumers. We discuss a number of novel technological affordances of YouTube as a platform and as a collection of videos, and how each might drive supply of or demand for extreme content. We then provide large-scale longitudinal descriptive information about the supply of and demand for conservative political content on YouTube. We demonstrate that viewership of far-right videos peaked in 2017.

Original languageEnglish (US)
JournalInternational Journal of Press/Politics
DOIs
StateAccepted/In press - 2020

All Science Journal Classification (ASJC) codes

  • Communication
  • Sociology and Political Science

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